We chose the five small finance banks for this study based on consumer feedback and product structure. The parameters on which we have compared them include availability of loan for land purchase, maximum and minimum repayment period, foreclosure/prepayment charge, maximum and minimum loan, maximum and minimum rate of interest, maximum and minimum eligibility age, margin percentage, processing charge, late-payment charge on EMI, cheque-dishonour charge, and applicability of Pradhan Mantri Awas Yojana (PMAY) subsidy. We gave the highest weightage (25 points) to consumer feedback, which helped in determining product quality as well as the most important and beneficial variables. These variables have a direct bearing on the product structure. Our questionnaire covering various features of the loans received responses from a cross-section of product users.