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The Event Was Organised With Support From Cycling for Environment club and
Delhi Traffic Police

New Delhi: Shri Satyender Jain,Transport and Health Minister ,Delhi Govt. flagged off a ‘Cyclothon’(Cycle Rally) organised by Consumer VOICE today to create awareness on road safety aspects among masses and also to make citizens aware about their duties towards road safety in India. The event also marked the presence of Shri Jagwinder Singh, Paraolympic cyclist and more than 100 cyclists. The theme of Cyclothon was ‘Child Safety and Safer Roads -Every Life Counts’. Other distinguished guest were Abhay Damle, (IRS)-Joint Secretary, Transport, Ministry of Road Transport and Highways, and Senior officers from Delhi Traffic Police.

Appreciating the program Shri Satyendra Jain Hon’ble Transport and Health Minister ,Delhi Govt ,said that we should respect the road users. He emphasized the need for strong laws for road safety, he also announced the latest Delhi Govt. initiative of recognizing Good Samaratians who help the road accidents victims who will be rewarded Rs.2,000 and will be facilitated publicly. He also mentioned about the creation of elevated cycle tracks to promote sustainability . The event was also joined by Para olympian cyclist champion Jagwinder Singh who appreciated the event and emphasized the need for having more such events to promote road safety among citizens.

“Every year, thousands of children get injured or killed along with other road users on Indian roads due to poor roads and a weak road safety law in India which needs immediate attention of all stakeholders says Ashim Sanyal, Chief Operating Officer, Consumer VOICE.

Consumer VOICE considers Road Safety as an important safety issue for consumers and considering this need we are educating consumers and spreading awareness on various road safety aspects through educational, outreach activities.

According to the United Nations Convention on the Rights of the Child (CRC) 1989, children be given protection and care for his/her well-being. One way to achieve this goal is to prevent  them from being killed on the roads. In addition, one of the new Sustainable Development Goals (SDG) targets (3.6) is to halve the global number of deaths and injuries from road traffic crashes by 2020. As one of the signatories to the SDGs, India has the responsibility to enact appropriate legislation to achieve this goal, especially when it comes to the safety of India's children on the roads.

According to the National Crime Records Bureau (2013), 20 children under the age of 14 die every day due to road crashes in India; per week, almost 60 children age 3 to 15 are killed or seriously injured on Indian roads. In 2014 alone, 16,901 children were killed in road crashes in India. This is nearly 675% more than the reported deaths of children from all crimes against them put together. Children accounted for 6.1% of the total accidental deaths due to motor vehicle crashes in 2013 in India.


About Voluntary Organisation in Interest of Consumer Education (Consumer VOICE)

Consumer VOICE is one of the Leading Consumer Organisation in the India. Working under “Jago Grahak Jago” program of Ministry of Consumer Affairs besides other Ministries, Regulatory bodies, standards organizations, world bodies and Standing Committees of Parliaments, our work of Comparative Testing for product testing and services evaluations are for the masses. We are doing advocacy for all the consumers to various authorities and consumers across India are getting benefited from our work. Our magazines and website, besides educational workshops on various subjects are the tools of consumer education and empowerment across the nation and all consumers get benefited from our work.

Consumer VOICE
E-34, East of Kailash
New Delhi -110065, 011-47331023

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