Consumer VOICE

  Join Us Donate Now

Know Your Quality Marks

Life is busy and for a hurried consumer, it is getting increasingly difficult to choose between the right and the wrong, between a genuine product and a fake one. With the entire world changing, courtesy COVID-19, buying genuine and certified products has gained importance. But how can you be sure that the product which you are buying is a genuine one?

To make the task simple, the Government of India created certain standards for almost every product in the market to provide quality goods that are safe and reliable.

Certification of goods helps in protecting the environment and reduces health risks. The certification of the products gives the consumer quality satisfaction and the production standard. The Bureau of Indian Standards (BIS), under the aegis of the International Organisation for Standardisation (ISO standards), governs all the industrial standardisation and the industrial product certifications in India.

Click here for the video on Quality Marks by Consumer VOICE


ISI is a certification marks scheme, operated by Bureau of Indian Standards (BIS), earlier known as Indian Standards Institute (ISI), under the provisions of BIS Act, 1986. Any product that has the ISI mark is supposed to be of minimum standard and safe for use by consumers.

The ISI mark is both mandatory and voluntary. Some mandatory ISI certification products include cement, electrical appliances, LPG cylinder, Batteries, Oil pressure stove, Automobile Accessories, Medical equipment, steel products, Stainless Steel, Chemicals, Fertilizers,  infant foods and packaged drinking  water. Complete list of mandatory products is listed by BIS.


The Agmark certification is done of agricultural commodities for the benefit of consumers and producers/manufacturers by Directorate of Marketing and Inspection, an agency of the Government of India.  There are some 205 different commodities including Pulses, Cereals, Essential Oils, Vegetable Oils, Fruits and Vegetables, and semi-processed products that have to have an AGMARK. The scheme is legally enforced by Agricultural Produce (Grading & Marking) Act, 1937.
Manufacturers seeking to grade their commodities under Agmark have to obtain a Certificate of Authorization from an Agmark laboratory. For this purpose, they should have adequate infrastructure to process the commodity and access to an approved laboratory for determination of quality and safety factors. The quality of a product is determined with reference to factors such as size, variety, weight, colour, moisture and fat content. The grades incorporated are grades 1, 2, 3 and 4, or special, good, fair and ordinary.


As per Food Safety & Standards (Packaging & Labelling) Regulations, 2011:

  1. Every package of ‘non-vegetarian’ food shall bear a declaration to this effect made by a symbol and colour code as stipulated, to indicate that the symbol and colour product is non-vegetarian food. The symbol shall consist of a brown colour-filled circle inside a square with brown outline, having sides double the diameter of the circle.
  2. Where any article of food contains egg only as non-vegetarian ingredient, the manufacturer or packer or seller may give declaration to this effect in addition to the said symbol.
  3. Every package of vegetarian food shall bear a declaration to this effect by a symbol and colour code as stipulated for this purpose to indicate that symbol and colour code the product is vegetarian food. The symbol shall consist of a green colour-filled circle, having a diameter not less than the minimum size specified, inside the square with green outline having size double the diameter of the circle.

The symbol shall be prominently displayed:

  • on the package having contrast background on principal display panel
  • just close in proximity to the name or brand name of the product
  • on the labels, containers, pamphlets, leaflets, advertisements in any media

Provided also that the provisions of above regulation shall not apply in respect of mineral water or packaged drinking water or carbonated water or alcoholic drinks, or liquid milk and milk powders.

For organic products read Organic Certification and Symbols for Organic Food in India


The hallmarking scheme was launched by Bureau of Indian Standards (BIS) on behest of the Government of India, for gold in the year 2000 and for silver jewellery in 2005. The scheme is voluntary in nature.

Consumers need to look out for the following markings on gold/silver jewellery:

  1. BIS Standard Mark
  2. Purity in Carat/fineness mark. With reference to gold, the marks are:
  3. 916 corresponds to 22 carat
  4. 750 corresponds to 18 carat
  5. 585 corresponds to 14 carat
  6. Assaying and Hallmarking Centre identification mark/Number: The logo of a BIS-recognized Assaying and Hallmarking Centre where the jewellery has been assayed and hallmarked
  7. Jeweller’s identification mark: The logo of a BIS-certified jeweller/jewellery manufacturer

Consumers need to look out for the following markings on gold/silver Bullion:

  1. BIS Standard Mark
  2. Fineness
  3. of bullion, bar or Coin in kg. or g
  4. Name of Manufacturer
  5. Serial no.


To provide consumers with a reference for energy saving, and thereby cost saving, aspects of electrical household and other equipments, in 2006, the Bureau of Electrical Efficiency (BEE) of Ministry of Power, Government of India, launched a scheme for BEE star on labels. The scheme was invoked for frost-free (no frost) refrigerators, tubular fluorescent lamps, room air conditioners, direct cool refrigerators, distribution transformers, induction motors, pump sets, ceiling fans, LPG stoves, electric geysers and colour TVs.

The BEE star label has been applicable for following electrical products: To sell products, a minimum 1 Star rating is mandatory.


The Government of India introduced the Handloom Mark scheme to promote handloom products in the domestic and international markets and to provide assurance to consumers about the genuineness of handloom products. The scheme covers all handloom fabrics and products made thereof. The mark is in two forms: the one for domestic use has the word ‘handloom’ written beneath the logo, and the one for international marketing has the same logo with the words ‘hand woven in India’ written beneath it.

One label will be affixed on each made-up item and each garment produced from hand-woven fabric. In case of hand-woven fabric, one label will be affixed on the inner end of the fabric fold (than). When the fabric is sold in retail to the consumer, the retailer will fix a label on the cut piece of the fabric.

A consumer having any doubt about the authenticity of a product labelled with Handloom Mark can approach theTextiles Committee of Government of India with a copy of the bill and the code number of the mark. Based on the findings, Textiles Committee will initiate action according to the agreement entered into with the mark users and as per the Trade Marks Act, 1999. The consumer may also exercise the option of approaching a consumer court.


The Woolmark logo is owned by Woolmark Company of Australia. It’s a non-prof-t organization and is a global authority. Woolmark is used to identify products that contain wool.  There are three marks for different types and blends of wool.

  1. Products with the Woolmark logo are 100 per cent pure new wool and have been approved and certified to meet quality specifications and offer natural comfort.
  2. The Woolmark Blend logo identifies products containing a minimum of 50 per cent new wool, offering comfort and performance.
  3. The Wool Blend symbol represents products with 30 per cent to 49 per cent new wool. This logo identifies wool containing wool and other yarns such as polyester and nylon.


The Silk Mark is a quality assurance label for pure silk and in addition serves as a brand for generic promotion of pure silk. The Silk Mark is under the process of registration as a trademark. This is not a mandatory quality mark but is an advisory mark promoted under the The Silk Mark scheme, backed by Silk Mark Organisation of India (SMOI), a registered society sponsored by Central Silk Board, Ministry of Textiles, Government of India.

The Silk Mark can be used in all silk products ranging from yarn stage to finished stage, like Dress Material, Made ups, Garments, Carpets and Sarees.


Eco mark is a certification mark issued by the Bureau of Indian Standards (the national standards organization of India) to products conforming to a set of standards aimed at the least impact on the ecosystem. The marking scheme was started in 1991. This is not a mandatory quality mark but is advisory. Following products have been identified so far under this scheme:

  • Soaps and Detergents
  • Paints
  • Paper
  • Plastics
  • Cosmetics
  • Textiles
  • Batteries
  • Wood Substitutes
  • Propellants and Aerosols
  • Food Items (edible oils – including Vanaspati, Tea and Coffee)
  • Electrical and Electronics Goods
  • Packing/Packaging Materials
  • Lubricating/Speciality Oils
  • Drugs
  • Foods Preservatives and Additives and
  • Leather


FSSAIFSSAI is not an obligatory certification mark but it signifies that food is hygienic and meets the approved safety standards set for food items under the Food Safety and Standards (FSS) Act, 2006.  The Food Safety and Standards Authority of India (FSSAI) issues a  14-digit license number to Food Business Operators, which along with the FSSAI logo is to displayed on the package of food in contrast color to the background. Products that should have the FSSAI logo can be checked here.

You might like to read:

Consumer VOICE

Consumer VOICE

Leave a Reply

Your email address will not be published. Required fields are marked *

Translate »